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“The £300 postcard playbook that turned a wobbly IKEA desk into a six-figure lead machine”
Cash-strapped founder reveals the direct-mail funnel that banked £42k in a week—no ads, one tiny inbox, and a book of stamps.
Picture this...
It’s January 2024.
I’m in my tiny flat in London, laptop balanced on a wobbly IKEA table, staring at the ninth rejection email that week.
My dream automation agency had exactly three paying clients—barely covering rent.
I vented to my gran on the phone. She laughed and said, “In my day, love, we just sent a postcard.”
💡Lightbulb moment.
Cash was tight, so I pulled my last £300, borrowed her floral-print address book for design inspo, and mailed 300 handwritten-look postcards to every lapsed lead I could find.
Five days later my phone wouldn’t stop buzzing.
One postcard landed on a CTO’s desk; he booked a call “because nobody sends real mail anymore.”
A med-tech CMO stuck hers on the office fridge—co-workers scanned the QR code at lunch.
By week’s end, I’d closed £42 k in projects.
That postcard pile paid off the printer, my overdraft, and—more importantly—showed me a forgotten superpower in the digital age.
Today, the same kitchen table is HQ for a new business helping e-commerce brands launch direct mail campaigns that feel like grandma wrote them.
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